Vienna, Austria · Restaurant Franchise Group

Building category-leading restaurant brands across Central Europe.

Emerging Bites is a Vienna-based restaurant franchise holding group developing and operating international restaurant brands across Central Europe, with market development underway in Austria, the Czech Republic, and Hungary. We combine global brand standards with deep local operating expertise.

5
European Markets
32M+
Consumers in Territory
170+
Locations Built, Legacy Brand
13
Years in Franchising
Who We Are

A holding built for one purpose: operating world-class franchises, market by market.

Emerging Bites GmbH is the Vienna-headquartered holding company behind a growing portfolio of quick-service restaurant operations in Central and Eastern Europe. We partner with leading international restaurant brands to develop, sub-franchise, and operate their concepts across our territory.

Our founding team has spent over a decade building food brands from the ground up, from single-unit openings to multi-country franchise systems, and brings that operator's mindset to every market we enter.

We believe Central Europe is one of the most underserved QSR regions on the continent. Rising urban populations, strong retail infrastructure, and growing demand for trusted international brands create a generational development opportunity, and we have built the platform to capture it.

What we do

Master franchise developmentTerritory-wide brand development rights, executed with discipline.
Multi-unit operationsCompany-owned restaurants run to global brand standards.
Sub-franchising & partner growthRecruiting, training, and supporting local franchise partners.
Real estate & site selectionPrime-location pipelines with leading CEE landlords and developers.
Supply chain & complianceEU-compliant sourcing, logistics, and quality assurance.
Our Territory

Five markets. One operating platform.

From our Vienna headquarters, we develop and operate across a contiguous five-country territory in the heart of Europe.

MarketCapitalPopulationStatus
🇦🇹
AustriaHeadquarters
Vienna
9.1M
In Development
🇨🇿
CzechiaCore Market
Prague
10.9M
In Development
🇭🇺
HungaryCore Market
Budapest
9.6M
In Development
🇸🇰
SlovakiaGrowth Market
Bratislava
5.4M
In Development
🇸🇮
SloveniaGrowth Market
Ljubljana
2.1M
In Development

Territory data, combined population figures, 2025 estimates.

Combined addressable market: 37M+ consumers

How We Operate

Global standards.
Local execution.

Franchise development done properly is an operating discipline, not a licensing exercise.
Our platform covers every layer of the value chain.

Development & real estate

Structured market mapping, site selection, and lease negotiation across high-street, mall, transport, and travel-hub locations, powered by long-standing landlord relationships across CEE.

Franchise partner network

We recruit, onboard, train, and support sub-franchise partners, protecting brand standards while giving local entrepreneurs a proven system to grow with.

Supply chain & quality

EU-compliant sourcing, distribution partnerships, and quality assurance systems that keep every restaurant consistent, from Vienna to Ljubljana.

Operations excellence

Field operations teams, training academies, and audit programs that hold every unit to global brand benchmarks on food safety, service, and guest experience.

Investment & capital

Institutional-grade financial structuring, investor relations, and capital deployment to fund disciplined multi-unit growth across the territory.

Brand & marketing

Localized marketing engines in five languages, digital, delivery-platform, and in-store, executed within global brand guidelines and led in-house.

Brand Creation

We don't only operate brands.
We build them.

Beyond franchising established international concepts, Emerging Bites creates and launches its own restaurant brands, the same craft that took our first brand from a single Dubai flagship to a global franchise system.

Concept development

From category insight to menu engineering and unit economics, we design original QSR concepts built for multi-unit scale from day one.

Brand & identity

Naming, visual identity, and store design led in-house, creating brands with the character to stand out and the systems to stay consistent.

Launch & franchise-ready systems

Pilot operations, training manuals, and supply chains built for expansion, so every new brand is designed to franchise from its first location.

Founder Track Record

We've built global franchise brands before. From zero.

Our founder launched German Döner Kebab (GDK) in Dubai in 2013 and scaled it to 31 restaurants in just two years, earning back-to-back national franchise awards before a successful majority sale to UK-based Hero Brands in 2016.

GDK now operates 170+ locations across six countries. The playbook that built it, disciplined site selection, rigorous training, and uncompromising brand standards, is the same one we bring to every partnership at Emerging Bites.

2013
German Döner Kebab founded in DubaiLaunched from a single flagship restaurant.
2014-2015
31 restaurants in 24 monthsNamed Best UAE Franchise Brand and Best UAE Food Brand at the MENA Franchise Awards.
2016
Majority stake sold to Hero BrandsSuccessful exit; GDK now at 170+ locations in six countries.
Today
Emerging Bites, ViennaApplying the same playbook to a five-country Central European platform.
MENA Franchise Awards · 2014Best UAE Franchise Brand
MENA Franchise Awards · 2015Best UAE Food Brand
Leadership

Our Founders

Emerging Bites was founded by the husband-and-wife team behind German Döner Kebab, operators first, founders always.

FA

Farshad Abbaszadeh

Founder & Chief Executive

Serial franchise entrepreneur with 13+ years building international food brands. Co-founded and scaled a global QSR concept to a successful majority exit, and has since built a portfolio of restaurant, brand, and franchise ventures across Europe and the Middle East.

LZ

Leila Zomorrodian

Co-Founder · Brand & Marketing

Leads brand identity, marketing, and creative direction across the group. Has shaped the visual and marketing systems behind multiple international food and consumer brands, from launch through multi-market scale.

Contact

Partner with us in Central Europe.

Whether you're an international brand, an investor, a landlord, or a prospective franchise partner, we'd like to hear from you.

Email Us
HeadquartersEmerging Bites GmbH · Vienna, Austria
×
Legal

Impressum

Offenlegung gemäß §5 E-Commerce-Gesetz (ECG) und §25 Mediengesetz.

Medieninhaber & Unternehmen

Emerging Bites Holding GmbH
c/o TPA Steuerberatung GmbH
Wiedner Gürtel 13
1100 Wien, Österreich

Rechtsform & Sitz

Gesellschaft mit beschränkter Haftung (GmbH)
Sitz: Wien, Österreich

Firmenbuch

Firmenbuchnummer: FN 682438 k
Firmenbuchgericht: Handelsgericht Wien

Geschäftsführung

Farshad Abbaszadeh
Geschäftsführer

Unternehmensgegenstand

Betrieb von Restaurants und Vergabe von Lizenzen, Gründung von Tochtergesellschaften, sowie Erwerb, Verkauf und Verwaltung von Beteiligungen an anderen Unternehmen.

Kontakt

E-Mail: info@emergingbites.com

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