Building category-leading restaurant brands across Central Europe.
Emerging Bites is a Vienna-based restaurant franchise holding group developing and operating international restaurant brands across Central Europe, with market development underway in Austria, the Czech Republic, and Hungary. We combine global brand standards with deep local operating expertise.
A holding built for one purpose: operating world-class franchises, market by market.
Emerging Bites GmbH is the Vienna-headquartered holding company behind a growing portfolio of quick-service restaurant operations in Central and Eastern Europe. We partner with leading international restaurant brands to develop, sub-franchise, and operate their concepts across our territory.
Our founding team has spent over a decade building food brands from the ground up, from single-unit openings to multi-country franchise systems, and brings that operator's mindset to every market we enter.
We believe Central Europe is one of the most underserved QSR regions on the continent. Rising urban populations, strong retail infrastructure, and growing demand for trusted international brands create a generational development opportunity, and we have built the platform to capture it.
What we do
Five markets. One operating platform.
From our Vienna headquarters, we develop and operate across a contiguous five-country territory in the heart of Europe.
Territory data, combined population figures, 2025 estimates.
Combined addressable market: 37M+ consumers
Global standards.
Local execution.
Franchise development done properly is an operating discipline, not a licensing exercise.
Our platform covers every layer of the value chain.
Development & real estate
Structured market mapping, site selection, and lease negotiation across high-street, mall, transport, and travel-hub locations, powered by long-standing landlord relationships across CEE.
Franchise partner network
We recruit, onboard, train, and support sub-franchise partners, protecting brand standards while giving local entrepreneurs a proven system to grow with.
Supply chain & quality
EU-compliant sourcing, distribution partnerships, and quality assurance systems that keep every restaurant consistent, from Vienna to Ljubljana.
Operations excellence
Field operations teams, training academies, and audit programs that hold every unit to global brand benchmarks on food safety, service, and guest experience.
Investment & capital
Institutional-grade financial structuring, investor relations, and capital deployment to fund disciplined multi-unit growth across the territory.
Brand & marketing
Localized marketing engines in five languages, digital, delivery-platform, and in-store, executed within global brand guidelines and led in-house.
We don't only operate brands.
We build them.
Beyond franchising established international concepts, Emerging Bites creates and launches its own restaurant brands, the same craft that took our first brand from a single Dubai flagship to a global franchise system.
Concept development
From category insight to menu engineering and unit economics, we design original QSR concepts built for multi-unit scale from day one.
Brand & identity
Naming, visual identity, and store design led in-house, creating brands with the character to stand out and the systems to stay consistent.
Launch & franchise-ready systems
Pilot operations, training manuals, and supply chains built for expansion, so every new brand is designed to franchise from its first location.
We've built global franchise brands before. From zero.
Our founder launched German Döner Kebab (GDK) in Dubai in 2013 and scaled it to 31 restaurants in just two years, earning back-to-back national franchise awards before a successful majority sale to UK-based Hero Brands in 2016.
GDK now operates 170+ locations across six countries. The playbook that built it, disciplined site selection, rigorous training, and uncompromising brand standards, is the same one we bring to every partnership at Emerging Bites.
Our Founders
Emerging Bites was founded by the husband-and-wife team behind German Döner Kebab, operators first, founders always.
Farshad Abbaszadeh
Serial franchise entrepreneur with 13+ years building international food brands. Co-founded and scaled a global QSR concept to a successful majority exit, and has since built a portfolio of restaurant, brand, and franchise ventures across Europe and the Middle East.
Leila Zomorrodian
Leads brand identity, marketing, and creative direction across the group. Has shaped the visual and marketing systems behind multiple international food and consumer brands, from launch through multi-market scale.
Partner with us in Central Europe.
Whether you're an international brand, an investor, a landlord, or a prospective franchise partner, we'd like to hear from you.
Email UsImpressum
Offenlegung gemäß §5 E-Commerce-Gesetz (ECG) und §25 Mediengesetz.
Emerging Bites Holding GmbH
c/o TPA Steuerberatung GmbH
Wiedner Gürtel 13
1100 Wien, Österreich
Gesellschaft mit beschränkter Haftung (GmbH)
Sitz: Wien, Österreich
Firmenbuchnummer: FN 682438 k
Firmenbuchgericht: Handelsgericht Wien
Farshad Abbaszadeh
Geschäftsführer
Betrieb von Restaurants und Vergabe von Lizenzen, Gründung von Tochtergesellschaften, sowie Erwerb, Verkauf und Verwaltung von Beteiligungen an anderen Unternehmen.
E-Mail: info@emergingbites.com
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